CAPA Live: Volaris' Beltranena - Mexico’s domestic air market strong
Volaris CEO Enrique Beltranena, speaking at CAPA Live, 14-Oct-2020 argued the need to focus on converting the huge number of Mexico's bus passengers to air travel, with good results: many more first-time flyers right now. Bus market is around three billion, compared to 105 million air passengers at the moment.
Capacity was ramped up from Jun-2020 following elasticity tests on VFR and leisure markets. Also to take advantage of Aeromexico filing Chapter 11 and Interjet losing around 65 aircraft.
The airline is one of the lowest unit cost operators in the world, which puts it in a very good position to react to crises like the pandemic.