Simons announces $55M Vancouver expansion with new downtown store

Simons has announced the opening of a new store at CF Pacific Centre in Vancouver, planned for fall 2027.

The location will mark Simons’ 20th store nationwide and its second in British Columbia. In the heart of Vancouver, the new store will complement Simons’ existing Park Royal location.

The project represents an investment of more than $55 million and will contribute to the local economy, including the creation of approximately 150 new jobs. With this addition, Simons will employ more than 4,000 people across Canada.

“Vancouver is one of Canada’s most dynamic and inspiring retail markets, and we’re pleased to expand our presence here,” said Bernard Leblanc, president and CEO of Simons. “Our growth is guided by our customers and a desire to create spaces that reflect the communities we serve. The strong response in Western Canada has reinforced our commitment to the region, and we look forward to bringing a distinctive Simons experience to the downtown core – one that blends fashion, art and design while building meaningful connections with Vancouver’s diverse communities.”

The new CF Pacific Centre store will span approximately 92,000 square feet across three floors, representing a significant investment in downtown Vancouver.

Designed by McKinley Studios, with architecture by LemayMichaud, the space will reflect Simons’ approach to retail, blending fashion, art, and architecture to create an immersive environment. Inspired by Vancouver’s architectural legacy, the concept references Brutalism and 1960s aesthetics, expressed through a balance of raw materials, sculptural forms, and warm, modern accents.

Founded in 1840, Simons has invested more than $350 million in the Canadian retail landscape, including the development of a state-of-the-art automated fulfillment centre, and continued enhancements to its digital and in-store experience.