AFC signs Yili as major sponsor as qualifying for Qatar 2022 and China 2023 heats up
June 16 – The Asian Football Confederation (AFC) has reportedly signed Chinese dairy products company Yili Group as a sponsor for its national team competitions for the 2021-24 cycle.
The deal will cover the 2023 Asian Cup, the AFC’s blue riband national team event that was expanded for the 2019 edition to 24 teams and is next being hosted in China.
Yili joins the AFC at Official Partner level, its top tier of sponsorship in a deal Sports Business is reporting to be worth nearly $30 million.
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