How addressable TV will shape the future of media
BII
People are watching less TV, and subscribers are cutting the cord.
But TV is not dead yet.
Viewers are consuming television in different ways, and the advertising dollars are still there. But TV ads need to change with the times.
Learn all about this part of the future of TV with this brand new slide deck from BI Intelligence called Addressable TV.
Here are some of the key takeaways:
- TV is no longer just "mass market"
- Better analytics are crucial
- Addressable TV will smooth the transition to digital
- And much more