Ice cream shop's cow derriere logo gets icy reception
MONTCLAIR, N.J. (AP) — A New Jersey ice cream shop is changing its logo of a cartoon cow with a pronounced derriere after the play on words drew complaints that it was sexist.
Montclair studio and gallery owner Amy Tingle accused Dairy Air Ice Cream of sexualizing women to sell ice cream. The logo shows a female cow with her rear exposed eating ice cream.
The Record reports the Creativity Caravan owner wrote in an open letter to the community that she was "repulsed and offended."
The logo was not visible outside the store. But it was inside on furniture, walls and cups.