Target aims to boost same-day delivery by acquiring Shipt
NEW YORK (AP) — Target plans to boost its same-day delivery capability by paying $550 million for Shipt, its latest move to try to catch up with Amazon.
Shipt delivers groceries to its members, who pay $99 a year. Target said Wednesday that it will add more products to the service next year, such as home goods and electronics, and most of its in-store products will be available on Shipt by 2019. Target shoppers will have to make orders through Shipt's app or website and pay the annual fee to get same-day delivery. There are plans to incorporate Shipt into Target's app and website, but the companies did not say when that would happen.