The (Royal) Reason This Lip Color Will Be More Popular Than Ever In 2018

Since announcing their engagement at the end of November, Prince Harry and Meghan Markle have dominated headlines all over the world... and so has Markle's low-key beauty routine and sophisticated style. Now that the actress is officially set to join the royal family, more and more fans have been inspired to emulate her look — which is why it's no surprise that the nude lipstick she wore to their first press briefing is responsible for a spike in sales of neutral lip shades. According to cosmetics brand MEMI, the demand for nude lipstick has reportedly risen by 65% following the widely circulated photos of Markle and Prince Harry on the lawn of Kensington Palace.