‘Mamma Mia! Here We Go Again’ Proves Power of Women at Box Office

While it’s not quite the stealth megahit of its 2008 predecessor, “Mamma Mia! Here We Go Again” has done what Universal intended for it to do: serve as an alternative for female audiences from the likes of “Mission: Impossible – Fallout” and “The Meg,” as the ABBA musical sequel quietly passed $100 million at the domestic box office during its fourth weekend in theaters.

The numbers for the film also continue a firmly established trend at the box office: while fewer mid-budget films have managed to stand out on the box office charts, a film with a $60-80 million budget can make its money back if a studio can successfully hit a demographic that many blockbusters ignore: Gen X and baby boomer women.