If Spotify wants to dominate podcasting, it’s time to step up its ambitions
The streaming music giant wants to expand into more audio entertainment but as its initiatives in podcasting reveal, it’s moving too slow and too tentatively.
Rapper turned broadcaster Joe Budden signed an exclusive deal with Spotify last week for the streaming music giant to host his eponymous podcast, which will start September 12. This follows several other moves this summer that signal Spotify ramping up its podcasting ambitions, which started with its wooing in May of comedian Amy Schumer to host her new “3 Girls, 1 Keith” podcast on its service in exchange for the reportedly eye-popping sum of more than $1 million.