The creepy sci-fi advertising in Netflix’s “Maniac” is closer to reality than we think
Series creator Patrick Somerville talks with us about synthetic intimacy and the ideas behind Ad Buddy and Friend Proxy.
The way you’re advertised to says a lot about how the world sees you. In Netflix’s brain-bending new series, Maniac, the way ads reach characters says a lot about how we’re supposed to see the world of the show—and our world.