Home Depot plays up innovative products with new seal
For more than a decade, Home Depot has been quietly awarding its vendors for innovative products. Now, the home improvement retailer is making its Innovation Awards public for the first time by labeling winners with a new sticker seal so consumers get the message.
"This award represents the best of the best," says Lisa DeStefano, VP of brand marketing and creative at Atlanta-based Home Depot, noting that Home Depot employees engage in a secret and energetic nomination process around the annual event. "Innovation is one of the fundamental things we think the customer counts on us for."
The award, given annually, highlights 10 products that create more value and convenience in the home improvement space for customers. This year's three topmost winners include a set of lightweight battery-operated power tools; a special slip-proof tile, and a set of LED lights that create different color temperatures.