Bentley's CEO of North and South America reveals the biggest way millennials are different than older customers
Robert Galbraith/Reuters
- Millennials care more than older customers about the origins of the products they buy and their environmental impact, Christophe Georges, the CEO of Bentley's Americas division, said in an interview with Business Insider.
- Each of Bentley's vehicles will have a hybrid option by 2023, and the luxury automaker plans to release its first fully-electric vehicle in 2025.
- Bentley's factory in Crewe, England, receives all of its electricity from renewable sources.
- "We want to be the most sustainable luxury manufacturer in the world," Georges said.
- Visit Business Insider's homepage for more stories.
Climate change has received more attention as its current and future effects become increasingly dire. Millennial luxury-car buyers have taken notice, according to Christophe Georges, the CEO of Bentley Motors Inc., Bentley's Americas division.
The biggest difference between millennials and older customers is that millennials care more about the origins of the products they buy and their environmental impact, Georges said in an interview with Business Insider.See the rest of the story at Business Insider
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