Gemma Collins is planning her own Gwyneth Paltrow style Goop empire after trademarking her name
GEMMA Collins is planning her own Gwyneth Paltrow-style lifestyle empire as she trademarks her name.
The reality TV star, 39, is looking to emulate the actress’s Goop brand by breaking into the cosmetics and wellness industry.
Gemma’s already got her own online clothes firm and now has the protection to prevent copycats ripping off her name.
The former Towie favourite filed documents with the Government’s Intellectual Property Office so she is the only person who can use her name to flog clothing, plus items like make-up and fragrances.
It will also prevent others from using ‘’Gemma Collins’ to cash in on her fame and status to make money.
The documents stay in place for 10 years before they need to be resubmitted.
She’s filed papers to register her name in eight different product classes covering 100s of items
They include body lotions, eye-masks, soap, shampoo, jewellery, sunglasses DVDs, phone cases, mobile phone apps, calendars, books, diaries, bags, purses, wallets, sportswear, shoes, hats and educational, hair clips and bands, self-help material in book printed and digital form, plus all manner of clothes.
Paltrow launched Goop as a newsletter in 2008, and it quickly evolved into a ginormous cash cow worth a staggering £191million.
It sells natural beauty and wellness products, clothing, offers healthy food recipes and lifestyle advice.
Netflix documentary The Goop Lab recently gave fans a peak inside the brand’s work.
Over the years, Goop has made headlines for controversially pushing vaginal steaming and more recently selling a candle that smells like Paltrow’s vagina.
Solicitor Jonty Warner, a senior associate with Bird and Bird’s Intellectual Property Department in London, said there were several advantages for high-profile stars in registering trademarks.
He explained: “First, it bolsters their ability to take action against third parties who may be using the relevant names in the course of trade without consent.
“The mere presence of these kinds of trade marks on the register can also act as a deterrent, where a third party is considering using the name without their consent.
“Secondly, it improves their ability to enter into agreements to commercialise their personal brand. By way of example, they may wish to license out the trademarks to partners and earn royalties that way.”
The Sun Online exclusively revealed last week how Gemma is still raking in the cash from telly work – and treated herself a tasty pay rise.
Most read in Celebrity
She helped herself to a healthy £120,000 dividend last year from a firm looking after cash from her TV and endorsement work.
That’s up on the £101,000 she paid herself in 2018.
The GC set up Gemma Collins Ltd to handle her television earnings.