Beverage multinational The Coca-Cola Company on July 2 announced the appointment of Matrona Filippou as its business unit president for the Southern and East Africa region, while former Southern and East Africa region president Bruno Pietracci has taken up the position as Africa & Middle East president with effect from May 1. "Despite the challenges that Covid-19 presents for businesses at this time, I’m optimistic that from this crisis new opportunities across the Southern & East Africa region will arise. The Coca-Cola Company remains focused on ensuring our products are delivered safely to the stores and communities, while taking every precaution to curb the further spread of the virus,” said Filippou.