Saudi Sports Company wins AFC media rights in regional new deal
By Paul Nicholson
April 6 – The bitter conflict over broadcast rights and piracy in Saudi Arabia has seen the first regional resolution with the Asian Football Confederation (AFC) announcing an exclusive agreement with the Saudi Sports Company for the media rights to all its competitions for the 2021-2024 commercial cycle.
The deal includes the AFC Asian Qualifiers for the World Cup Qatar 2022 and the AFC Asian Cup China 2023 as well as the AFC Champions League which kicks off tomorrow and in which Saudi Arabia is hosting three of the centralised group stages.
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