Everton target 770m players globally with MY.GAMES deal
April 6 – Premier League Everton have agreed what they are describing as a short-term strategic sponsorship deal with global gaming brand MY.GAMES.
MY.GAMES will be designated as Everton’s ‘Official Mobile Gaming Partner’. The agreement will see Everton promote MY.GAMES titles across the club’s social media channels.
The Everton brand will be exposed to MY.GAMES gaming community which has more than 770 million registered players worldwide.
Alan McTavish, commercial director at said: “This is an innovative strategic deal for both Everton and MY.GAMES,
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