Poshmark launches program for large brands
Poshmark Inc. has announced the launch of the Brand Closet program, giving large brands the chance to use the e-commerce retailer's social commerce capabilities to communicate directly with shoppers. Poshmark sells both new and secondhand items, and many of its shoppers are younger Gen Z and millennial consumers. Poshmark has been piloting the Brand Closet program since 2020. Poshmark stock began trading in January. The stock has tumbled nearly 36% over the past three months while the S&P 500 index is up 3.9% for the period.
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