Market development organisation Platinum Guild International (PGI) has released its latest Platinum Jewellery Business Review (PJBR), in which it highlighted platinum’s prestigious image among jewellery retailers across the globe and their customers. “Platinum’s unique qualities continue to support consumer demand and further drive margins for the industry, particularly through branded collections that appeal to affluent customers,” PGI said, adding that the performance of platinum and the emotional connections that it built with consumers made it a premium choice for differentiation within the fine jewellery industry.
