LaLiga takes major step into the metaverse with TVM
By Samindra Kunti
May 17 – La Liga has taken another big step in its bid for digital transformation by partnering with TVM, a South Korean global sports metaverse platform, in a two-and-a-half-year deal.
The Korean company is launching Triverse, a metaverse of sport, with exclusive space for LaLiga. Triverse will be a world of augmented reality, with a focus on fan engagement or as TVM vice-president Yoon Chul Kim put it “a world where their dreams come true”.
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