I've tested dozens of denim brands as a style editor, but I pretty much only buy jeans from this one affordable brand
When you buy through our links, Insider may earn an affiliate commission. Learn more.
Sally Kaplan/Insider
- I've been a style editor for 7-ish years and I've tested dozens of denim brands.
- Everlane is my go-to for jeans because its affordable, the styles are cute, and the jeans fit well.
Good jeans can feel impossible to shop for. Trying new brands is always a total crapshoot, and it can be really hard to get the fit right when the same size is so different from brand to brand.
I've tested jeans from probably 50 brands over my 7-ish years as a style editor, but there are only a handful of places that I buy my jeans from now. I get a lot of questions from my friends about where they should buy jeans, and Everlane is always the place I send them.
Good jeans don't need to cost a lot, and Everlane's pricing is extremely fair. Pairs range from $68 to $118 for its core collection, with the stretchy blends being less expensive and the 100% cotton, no-stretch pairs costing a bit more. Plus, any order over $75 gets free shipping, so most pairs will help you meet the cutoff.
When you're buying luxury or designer brands, you're rarely purchasing better quality or more durable fabric — you're just getting more modern fits and maybe some name-brand cred. I've purchased from brands like Citizens of Humanity ($200+ per pair) and the quality is almost identical to Everlane thanks to similar fabric weights and seam construction.
Besides the fact that its jeans are a good value, Everlane constantly releases new cuts to meet demand for popular trends, so there are always plenty of trendy styles to choose from.
Here are some of my favorite styles: