Shemitta Kashrut Alert in UK

All kashrut alerts are serious, and nothing I am going to say should detract from the kashrut alert itself..
I admit, my initial thought when I first saw this alert was that this sounds like a BDS announcement. Anyone else other than a kashrut organization saying this would see a Jewish campaign worldwide against BDS and against the antisemites behind it. Maybe it just needs to be worded slightly differently, I dont know. To my ears it just sounds too similar to other ...