Jibble, jibble! Why Doja Cat is the new model for celebrity brand-partnership success
Doja Cat’s new JBL campaign is the latest example of how the artist winningly balances her commercial and creative lives.
Back in April, before she provided one of the most memorable moments of the 2022 Grammys—rushing back from the bathroom to accept the trophy for Best Pop Duo/Group Performance with SZA for their hit “Kiss Me More”—Doja Cat posted a short TikTok video from her dressing room. It’s just a closeup of her holding up a glittery, crystal-encrusted custom JBL Clip portable speaker, and saying “Jibble! Jibble! Jibble!”