100 Thieves accused of 'predatory' practices against its streamers
Several weeks back, esports organization 100 Thieves came under fire for allegedly taking advantage of its talent — up to 95 percent of players’ sponsorship earnings, according to former member Erind ‘Froste’ Puka.
100 Thieves seemingly wanted everyone in The Mob (Froste’s esports team) to move to Los Angeles, CA, where they were paying $2,500 per person a month for rent while only receiving $1,650 in payment. Froste then claimed that members of The Mob would often skip meals in order to make rent.
Matthew ‘Nadeshot’ Haag, a co-founder of 100 Thieves, publicly responded to the accusations. Stating that his organization didn’t choose where The Mob lived nor took more than 85 percent of any sponsorship revenue. Nadeshot went on to provide evidence to back up his claims, even stating that each member of The Mob was paid $2,500 a month.
“It’s actually insane how much he’s lying ,” Froste said on Twitter. “Any bit of respect I had for Nadeshot has gone out the window.”
The entire saga is dominating discussions within gaming content creator and influencer spaces. YouTuber Ludwig Ahgren believes that while The Mob lively didn’t put in enough work, he went on to condemn 100 Thieves for how much of the player’s revenue it was taking.
“That is so predatory. 85 percent of a brand deal going to the person who just finds the deal is absurd,” Ludwig said on YouTube. “Surely there’s a sales team that works on it, that maximizes the amount of brand deal, but the work of the brand deal – the stream, the tweets, the YouTube ad read, all of that is done by the creator.”
Charlie’ Cr1tikal’ White, another massive YouTuber, echoed a similar sentiment, stating that his company only takes around 15 percent of brand revenue and that even taking 35 percent is far too much.
Written by Kyle Campbell on behalf of GLHF.