Maruti to enter mid-SUV segment to lift market share: Senior exec director

Leading automobile manufacturer Maruti Suzuki will consider the SUV segment as a key area to lift its overall market share in the country, a senior company official said on Wednesday.

Presently, the company's overall market share is under 45 per cent and the target is to lift it to 50 per cent.

Senior Executive Director of Maruti Suzuki Shashank Srivastava told reporters here that in the non-SUV segment, the company has a market share of more than 65 per cent while in the SUV segment is not big. The company's basic objective is to lift the overall market share to 50 per cent.

Srivastava said "SUV is the largest and fastest growing segment and Maruti must have a good market share in this. In the entry level SUV segment, Maruti's share is 20 per cent of the 6.6 lakh cars which is being sold annually. But Maruti does not have a car in the mid-SUV segment whose size is 5.5 lakh."

The official said although Maruti is a market leader in the entry-SUV segment, it has no presence in the ..