Cirkul enters the branded beverage market
The $1 billion water bottle company launches eight proprietary brands in categories including coffee, tea, energy, sports, and unsweetened.
Cirkul, the $1 billion water bottle company, which took off on TikTok earlier this year and has since become Walmart’s home division’s fastest-selling product, is leveraging its loyal customer base to go head-to-head with the beverage industry’s biggest players. As of September 1, the Cirkul bottle and cartridge system–which is designed to deliver a concentration of flavor that’s customizable according to an individual’s palate–has launched eight new beverage brands, adding an additional 50 flavors to its portfolio of offerings.