FIFA targets $11 billion in revenue through 2026 World Cup in North America
FIFA expects to earn $11 billion in the 2026 World Cup cycle with a 48-team men's tournament in North America set to deliver a big increase in revenue amid ongoing uncertainty about the exact match schedule.
The four-year budget, which was presented Friday to the FIFA Council, foresees an almost 50% increase in income mainly tied to broadcasting and sponsorship deals, plus ticketing and hospitality at a tournament which will use several NFL stadiums.
We are bullish about the power of football, FIFA president Gianni Infantino said after the council meeting. We are convinced that the impact of the game will be massive.
FIFA typically makes conservative budget estimates and ends up overshooting its targets. The $7.5 billion revenue announced in Qatar last month for the 2019-22 commercial cycle was $1 billion more than the forecast.
There is also uncertainty about how many games will be played in 2026 and sold to broadcasters at the 48-team World Cup.
The FIFA Council agreed in Janu