Albert investing review
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Overall rating
| Feature | Insider rating (out of 5) |
| Fees | 4.00 |
| Account features | 4.00 |
| Access | 4.35 |
| Ethics | 4.50 |
| Customer service | 3.75 |
| Overall score | 4.13 |
Is Albert right for you?
Albert is a financial app offering automatic savings tools, cash accounts, cash-back rewards, auto-investing, and much more (see our complete review of Albert Cash and Savings). On the investments side, it offers self-directed trading and automated portfolios, but you'll need to pay at least $8 per month to utilize these services.
The company also has a team of experts (it calls them "geniuses") who are available to answer any questions you have about financial topics. But its investment and account type selection is limited.
The platform is available on iOS and Android devices.
Albert vs. Wealthfront
Albert | Wealthfront |
Min. Investment $0 ($1 for investing with Genius subscription) | Min. Investment $500 |
Fees 0% ($6 monthly minimum for investing through Genius subscription, though rates can be higher) | Fees 0.25% (0.06% to 0.13% for fund fees) |
Investment choices Stocks and ETFs | Investment choices ETFs, index funds, and crypto trusts |
Albert and
Albert is the better choice for those in search of savings products, but while Wealthfront also offers a hybrid checking/savings account, it's a more suitable fit for hands-off investors who want a wider range of investments.
Albert vs. Digit
Albert | Digit |
Min. Investment $0 ($1 for investing with Genius subscription) | Min. Investment $0 |
Fees 0% ($8 monthly minimum for investing through Genius subscription, though rates can be higher) | Fees $5/month |
Investment choices Stocks and ETFs | Investment choices ETFs |
Albert and Digit also offer similar services, but Albert has lower fees and higher savings APYs (its saving account APY ranges from
Ways to invest Albert
Albert Investing
You'll have to subscribe to Albert Genius in order to take advantage of the platform's investment products. While there's no account opening or trading fees (though you'll need $1 to start investing) for Albert's individual brokerage accounts, Albert says it lets its customers choose what they think is a fair price for Albert Genius, and it currently lets you pay as low as $8 per month.
On the investing side, you'll be able to trade commission-free stocks and ETFs.
Self-directed investing and Genius Portfolios
Once you set up and fund your account, you'll have the choice of three different investment approaches: self-managed, Portfolio by Genius, or both.
The self-managed option lets you filter through multiple themes — such as "U.S. companies" or "Global"— to select and invest in the securities that best fit your preferences.
Portfolio by Genius, on the other hand, is a better option for hands-off investors. It creates a diversified portfolio for you after you complete information about your risk tolerance, time horizon, and investment goals. Genius then builds an automated portfolio with a conservative, moderate, or aggressive risk profile.
Albert also offers an auto-investing tool that you can use for both the self-managed and Portfolio by Genius trading accounts. This feature lets you set a schedule for withdrawals from your bank account into your investment portfolio(s). Albert says it can allocate this money into your investments on a weekly, monthly, or semimonthly (twice a month) basis.
Albert: Is it trustworthy?
Personal Finance Insider evaluates company trustworthiness by reviewing each platform's Better Business Bureau profile. The bureau's ratings reflect how well it believes companies interact with customers. Albert currently has a B rating with the BBB.
BBB ratings also consider factors like type of business, time in business, licensing and government actions, and customer complaint history.
Its BBB profile indicates that it has closed more than 600 complaints in the past 12 months. Albert's record is clear of any lawsuits or public scandals.
Albert — Frequently asked questions (FAQ)
Who can use Albert Investing?
You can use Albert if you have a valid social security number and a legal US address within the 50 states or Puerto Rico. You will also need to enable Albert Genius to invest.
How much is Albert's monthly fee?
Fees for the Albert Genius subscription start at a minimum of $8 per month.
Does Albert offer human advisor support?
The Genius subscription lets you text human financial experts with any questions about investing.