Celebrating failures in tech - the Gallery of Flops
A Gallery of Flops including a handset just for tweeting and a failed Apple stereo system warned entrepreneurs at CES on Thursday that dreams of market glory can crumble.
Iconic product failures put on display at the CES consumer electronics show included a skin-toning face mask reminiscent of a horror film; eyewear embedded with therapeutic magnets and a model of failed 80s sports car DeLorean.
"Many founders have this bias where they think they're geniuses and everything that they are doing is super right," the gallery of failures organizer, Prelaunch founder Narek Vardanyan told AFP.
Video: AFP
"(But) you can burn a lot of money and lose a lot of years."
The annual CES consumer electronics extravaganza threw open its doors in Las Vegas on Thursday as the industry looks to the latest innovations to help cure the pain from an ailing global economy.
Failures on display in the cautionary Gallery of Flops also included Zune MP3 players launched by Microsoft and the defunct Pippin game console from Apple, which never became popular.
About 80% of new products launched every year fail, often because founders failed to assess whether people were really willing to spend money on what...