Instagram showed people too many videos last year, admits Adam Mosseri
Even Adam Mosseri, the head of Instagram, now believes that the platform put a lopsided emphasis on videos and Reels last year — and traditional photo posts were worse off because of it. In one of the answers from his weekly Q&A with users today, he acknowledged, “I think we were overfocused on video in 2022 and pushed ranking too far and basically showed too many videos and not enough photos.” Mosseri said that Instagram has since worked behind the scenes to restore a more even balance, and internal metrics show that it’s working.
“Things like how often someone likes photos versus videos and how often someone comments on photos versus videos are roughly equal, which is a good sign that things are balanced,” he said. “To the degree that...