There is a parable to be found, strangely, in Proctor & Gamble’s new Dawn EZ-Squeeze product. The company touts a “patented no-flip cap technology” that helps with getting dish soap out of the bottle. The bottle stands upside-down on its cap and dispenses from the bottom. All that is needed is a simple squeeze and — voila! No longer must you flip over the bottle and manually open the cap.
