M&Ms pulls inclusive 'spokescandies' amid conservative outrage
New purple M&Ms 'spokescandy' (Video screenshot)
(CNBC) -- Candy maker Mars said Monday it is replacing its M&Ms “spokescandies” with actress Maya Rudolph after facing right-wing criticism over its mascot makeover.
Rudolph will star in the candy brand’s Super Bowl LVII commercial, Chief Marketing Officer Gabrielle Wesley told CNBC. It will be the actor’s first appearance as the brand’s spokesperson and “Chief of Fun.”
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“The original colorful cast of M&M’S spokescandies are, at present, pursuing other personal passions,” said Wesley.
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