ITC announces initiative to promote millets for food, nutritional security

Diversified entity ITC Ltd on Wednesday announced an initiative to promote millets in food as part of its steps to ensure food and nutritional security in the wake of challenges from climate change.

The company will be putting together strengths of its agriculture, food and hospitality business verticals to promote millets with plans to introduce products with the cereal in most of its categories.

Due to climate change, long period of extreme weather events raise a big issue of food and nutritional security despite all the steps taken up for decarbonisation and its mitigation, ITC Ltd Chairman and Managing Director Sanjiv Puri said addressing a virtual press conference.

"I think it (millets) can certainly play a significant role in addressing this issue because millet is nutritious, planet-friendly and resilient. Millet uses 70 per cent less water than rice. It has 40 per cent less use of energy as compared to wheat in processing. It grows in half the time as wheat grows," he ...