No, Kanye West isn't coming back to Adidas, so please stop paying attention to baseless rumors on the internet

Over the last few weeks or so, you’ve probably seen a ton of rumors about Kanye West potentially returning to Adidas.

It all stems from Adidas facing major losses with leftover Yeezy products after the brand cut West at the tail end of 2022 for being antisemitic and anti-Black. Yeezy products became an essential piece to Adidas and now they’re unable to sell any of it.

So, the thinking goes, if Adidas brings Kanye back, gives him a raise and sells their remaining Yeezy products, they’ll still be able to make a profit off of what the brand currently has sitting in storage somewhere.

And, well, I hate to bearer of bad news — or, uh, maybe not so bad news? — but this isn’t a thing. It’s just the internet internetting.

Let’s dive into where this is all coming from and why.