Charles King plots the Black-led media studio of the future with almost $100 million in new funding
The agent-turned-entrepreneur is building Macro into a multifaceted, mainstream Hollywood powerhouse.
When top Hollywood agent Charles King wrote the business plan for Macro, a film and TV production company focused on backing stories by and about people of color and other underrepresented communities, he says, “There was almost no awareness of the strength of this audience.” That began to change when the company launched in 2015, and it quickly established itself as a purveyor of prestige fare, garnering Oscar nominations for such films as Dee Rees’ Mudbound, and wins for Denzel Washington’s Fences and Shaka King’s Judas and the Black Messiah. Meanwhile, TV series, including Raising Dion and Gentefied, drew eyeballs and praise, proving King’s theory of just how underserved the BIPOC audience had been.
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