The makers of Toblerone are stripping images of Switzerland’s famed Matterhorn and the Swiss flag from the packaging of the milk-chocolate treat as it moves some production to Slovakia. Deerfield, Illinois-based Mondelez International, which owns the Swiss-born brand, says it’s in the process of adapting the packaging of Toblerone products across its markets to conform with strict rules in Switzerland about how products qualify for the coveted “Swissness” moniker. The distinctive Matterhorn will become a “modernized and streamlined mountain logo.” In June, the company announced plans to outsource production of some of its chocolates to Bratislava, the Slovak capital, where wages and the cost of living are far lower than in wealthy, expensive Switzerland.
