In 2017, Aditya Birla Finance had extended a term loan of ₹150 crore to Siti Networks under a credit arrangement letter. According to the lender, the interest rate was reduced from 16% per annum to 13% on the condition that Siti would reduce the outstanding loan to ₹75 crore before 2018 and Zee, a group company of the cable operator, would stand as a guarantor for the loan.
