Don’t Think About the White Bear

" Try to pose for yourself this task: not to think of a polar bear, and you will see that the cursed thing will come to mind every minute."

This quote from Dosteoevsky (1863) probably rings true for many of us. The moment we try not to think of something or empty it from our thoughts, it resurfaces more resilient than ever. It rang true for Daniel Wegner, a psychology professor at Harvard, and served as the impetus for his famous research (1987) proving ...