Expedia agree four-year extension with Liverpool for sleeve sponsorship
March 10 – Premier League Liverpool have confirmed the extension of Expedia’s shirt sleeve sponsorship for another four years.
No value was given for the new deal though it is said to be an increase. The current deal that expires at the end of this season is reckoned to be worth £9 million a year.
Expedia will be designated a Principal Club Partner of the club as well as having the sleeve sponsorship for both the men’s and women’s teams.
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