How to be a CEO podcast | Levi Roots: “My business journey’s end is very close now”
Levi Roots' success on Dragon’s Den is legendary, and he speaks about it like it’s a tale from mythical times. When he got home that night, he says he held the guitar he’d used in his pitch aloft and told his mum “I slayed the dragon". He's been on a real 'hero’s journey'; his breakthrough coming at 48 years old, when he had to borrow money just to get to the BBC’s studios. Now he's the head of a multi-million food empire, but for how much longer does he want to stay at the top?