Lidl opens its doors to UEFA with Euro 2024 Qualifiers and Finals partnership
March 21 – Pan-European food retailer Lidl has signed on as an official partner of the Euro 2024 qualifiers and is UEFA’s fifth sponsorship for the finals that will be held in Germany, where Lidl is headquartered.
This is Lidl’s first sponsorship of a UEFA competition. The company joins adidas, Alipay, Atos, Engelbert Strauss and Vivo as official sponsors of UEFA EURO 2024 and adidas, Alipay and Atos as official sponsors of the European Qualifiers.
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