Lexus India looks to expand customer base to de-risk biz; expand sales
Luxury carmaker Lexus is looking to expand its customer base in India, enhance sales infrastructure as part of its strategy to grow sales in the country which is expected to see the premium segment return to pre-Covid levels this year, according to a top company official.
The company, which is the luxury car arm of Japanese auto major Toyota, completed six years in India earlier this month and now plans to consolidate its position with a slew of measures to bring in additional volumes and growth.
In an interaction with PTI, Lexus India President Naveen Soni said the company intends to increase sales contribution from professionals like doctors, architects, lawyers, pilots and people working in corporates, among others, in order to de-risk the business.
Currently, a majority of the company sales in the country comes from people engaged in business activities, he noted.
"Business class is the most important class which we serve in general...There can be some impact on exporters and .