Fox Nation Wants Boomers to Think It’s Gone Mainstream
Somewhere in between Ben Affleck’s Dunkin’ Donuts commercial and Meghan Trainor shilling for Pringles, Fox Nation ran an ad during this year’s Super Bowl.
It wasn’t the first time the streamer splashed out on television’s most expensive audience, and it had a different message than the last time, when a 2020 Super Bowl ad heralded a “new entertainment service from the good folks at Fox News.”
This year’s model spent twice as much time lingering on the marquee names users can now find on the service. They’re probably not the names most people would expect. Kevin Costner and Kelsey Grammer are miles from the Hannity/Ingraham primetime block already, but the bigger stretch is this: Ghostbusting vodka impresario Dan Aykroyd and Reagan-era SNL vets Jim Belushi, Kevin Nealon, and Jon Lovitz, all guzzling their way through A History of the World in Six Drinks early next year. What the hell is happening?
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