Saie’s New Serum Foundation Is Like IG’s Paris Filter in a Bottle
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Admitedly, I’m a clean beauty skeptic. I had always firmly held onto my belief that “clean” skincare and cosmetic formulas simply could not be as effective as their “dirty” counterparts (shout out to my forever holy grail, phenol-infused Biologique Recherche Lotion P50!), but brands like Lawless, Moon Juice, and Saie have officially convinced me that I was very, very, wrong. I first fell in love with Saie after trying its stunning Sun Melt Cream Bronzers a couple of months ago so, naturally, I was excited when I heard the news that the brand was launching a new foundation. Saie’s Glowy Super Skin Weightless Hydrobounce Serum Foundation is a mouthful but the formula truly lives up to its lofty title. I tend to shy away from foundations that promise a “glowy” or “hydrating” finish out of fear that my oily skin will reject it, but this serum foundation has completely changed my view of the glow-boosting foundation genre.
In fact, like many makeup artists and beauty editors, I used to call Giorgio Armani’s beloved Luminous Silk Foundation my holy grail base, but Saie’s new launch has dethroned it—and I don’t think I’ll be going back. If you also love Armani’s $65+ foundation, you will definitely be shocked at how similar the Glowy Super Skin Foundation is—and I like it even better. The serum foundation diffuses texture and the appearance of pores while blurring fine lines and bestowing an I-just-had-sex-glow that I can only compare to Instagram’s ubiquitous Paris filter. The finish is neither too dewy nor too matte and its wear-time is surprisingly impressive—it stays put all day long—even on the most humid Texas day whilst walking a mile in the sun during SXSW. True story, folks!