3form reveals its latest pastel-toned colour collection
In this video produced by Dezeen, US material manufacturer 3form unveils its latest colour palette for its partitions and architectural features, adding muted colours informed by the changing seasons.
The 2023 Color Collection contains 10 pastel colours, including warm yellows, cool blues and subtle lavenders, offering a softer alternative to the brand's typical saturated tones.
Each colour was selected to emulate one of the four seasons and to explore the feelings and emotions that each hue evokes.
"Colour is at the core of what we do," said 3form chief creative officer Ryan Smith. "This collection allowed us to be more introspective about the meaning of colour in our lives."
"We see colour as a main ingredient in creating welcoming gathering spaces," he continued.
The tones include a light blue named Comet, which was designed to evoke the feeling of a winter day, as well as a pastel purple called Lavish, which was designed to echo the vitality of spring.
"This palette sets the design tone for 2023, but its timeless, classic hues are relevant beyond the calendar year," Smith said.
"We take that into deep consideration when creating any palette."
3form's translucent partitions, which can be used for interior features and installations, are available in glass or resin.
Due to the semi-transparent quality of the material, each colour interacts with natural light differently depending on its environment, creating different moods throughout the day.
Partnership content
This video was produced by Dezeen for 3form as part of a partnership. Find out more about Dezeen's partnership content here.
More information on 3form's collection can be found on the brand's website.
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