: Meta will allow EU users to opt out of some ad targeting: report
Meta Platforms Inc. META reportedly plans to let European Facebook and Instagram users opt out of some personalized advertisements, The Wall Street Journal said Wednesday. The company intends to let users in the EU opt for a version of Meta’s services that only feature less personalized ads based on broad targeting categories, according to the report. Meta would ask users to submit a form online objecting to use of their in-app activity for ad targeting and then the company would evaluate these requests, the report said. The reported changes comes after Meta was fined $410 million in January over data-privacy issues. Meta didn’t immediately respond to a MarketWatch request for comment on the report.
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