This running shoe cost $500,000 to make—and could be in stores by 2028
Swiss sports brand On partnered with carbon-recycling company LanzaTech to create a sneaker from emissions. Now they want to scale it.
Captured carbon emissions are starting to show up in everything from jet fuel to diamonds, clothing, concrete, and even food. Using the gases, which can be transformed into industrial chemicals and other foundational materials, can both help to reduce climate pollution and avoid the use of new fossil fuels in products. But making an emissions-based product can be a challenge. Take the case of the Swiss running shoe brand On, which spent years working on a new midsole made from carbon emissions for its sneakers.
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