Bournvita row: NCPCR asks health drink brand to remove 'misleading' ads
Apex child rights body NCPCR on Wednesday asked Mondelez India-owned brand Bournvita to withdraw all "misleading" advertisements, packaging and labels after a video claimed that the health drink has high sugar content.
In a notice to the confectionery major, the National Commission for Protection of Child Rights (NCPCR) also asked it to send within seven days a detailed explanation or report to apprise the panel on the matter.
The notice came after a social media influencer sparked a row by posting a video alleging that Bournvita has high sugar content.
Though the influencer, Revant Himatsingka, deleted the video from all platforms after being served a legal notice by Mondelez India, it had already raked up around 12 million views and was widely circulated.
The NCPCR said it has received a complaint alleging that Bournvita promotes itself as a health drink improving children's growth and development but it contains high percentage of sugar and other substances that might impact a