SMB marketers investing in AI to stay resilient in challenging economy
Small and medium businesses are optimistic about the value of marketing, and a majority of businesses have started or will continue to invest in new technologies like AI as part of their marketing strategy, according to new research from LinkedIn.
As per the data, 9 in 10 small and medium business (SMB) marketers in India are investing in AI and automation to stay resilient in a challenging economy.
The total sample size was 309 qualified senior decision-makers in small and medium businesses in India. Fieldwork was undertaken between 15-23 March 2023. The survey was conducted online.
The top priorities of businesses are to expand their customer base (44 per cent), increase business revenue and market share (43 per cent), and build brand loyalty (36 per cent) and to achieve this, 90 per cent have started and/ or will continue to invest in new technologies like AI as part of their marketing strategy.
"With India's SMB sector expanding rapidly, small businesses must effectively balanc