Seol and Gold launches Brighton tattoo artist collab

Seol and Gold has announced the launch of The Sophie Floyd Edit, its first collaboration with Brighton-based content creator and tattoo artist Sophie Floyd, on 3 May 2023.

As a predominately online brand that was born and based in East Sussex, Seol and Gold set up its first stand-alone store in Brighton, opening its doors from July 2022.

It said that the collaboration looks to “cement Seol and Gold’s Brighton status” with the entire campaign shot in and around the city.

The 44-piece jewellery edit has been curated from the S&G catalogue by Floyd, and also includes six brand new pieces, designed exclusively with “Floyd in mind”.

The new range includes chunky gold and silver necklaces, rings, earrings and bracelets, all designed in colours of pink, black and emerald green.

The charms feature hibiscus flowers, cherries, a cowboy boot and many more.

Seol and Gold said: “We are excited partners with Sophie Floyd as our very first collaboration, and showcase our brand and products together in Brighton and beyond.

“With our seaside town roots, Sophie’s style and vibe aligns perfectly with our own, and we know our customers love Sophie, and how she styles our pieces, so collaborating together was always a no brainer.”

Floyd added: “I have loved Seol and Gold since I first saw their jewellery, so this edit feels very close to my heart. I’m a big jewellery lover so to be able to create something so beautiful with a brand so close to home is very special to me. I love the mixed metals, pops of colour and mixture of statements and every day pieces this edit has. There really is something for everyone and I adore all the pieces!”