Liverpool keep up merchandising pace in Asia with CRC Sports renewal in Thailand
May 4 – Premier League Liverpool have extended their agreement with Thailand’s Central Retail Corporation (Sports) (CRC Sports), the club’s Official Retail & Licensing Partner in the country, for a further five years.
Now in its eight season, this is the third time the club have extended the deal with CRC Sports. Earlier this week Liverpool announced a new official retail and e-commerce partnership with All Star Partners (ASP) for China.
]CRC Sports is Thailand’s leading multi-format retail platform with a diverse portfolio.
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